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首頁 > 公司動態 - 鐵盒色彩的搭配講究和技巧
鐵盒色彩的搭配講究和技巧
時間:2017.04.18  來源:東莞市港源五金制品有限公司  

馬口鐵盒想要吸引消費者的眼球,需要的在色彩搭配方面下功夫,精美的鐵盒加上舒適的色彩搭配,看起來讓人覺得很舒服。

鐵盒包裝色彩的搭配,主要能讓消費者從鐵盒的包裝色彩上就可以感知鐵盒的包裝物品,一目了然。但是市場上還有很多產品包裝色彩是沒有達到這個效果的。比如,茶,一般都用綠色包裝,刺激的顏色可以引起顧客的注意,如大紅色,酒類、糕點類不少就用紅色。粉紅色、鵝黃色來表達給人親近、溫暖之感。所以,食品包裝一般都用這類顏色包裝。
對比可以使色彩鮮明、生動、活潑、既有美感,又有快感。例如:日本的灌湯系列化低盒包裝是一組以消費者心理為出發點的畫面佳作。作者認為藥品盡管是治病的,但是消費者在治療過程中的痛苦是難以忍受的,因而產生一種望而生畏的心理感受。針對這一點在包裝鐵盒設計時,作者獨具匠心地采用鮮明的色彩對比使人感到這灌腸藥有別于那些色彩冰冷的以文字為主的同類產品,仿佛還有那么一點引人食欲的東西在里面并不那么可怕。這一組設計抓住了消費者的心理,減少了人們對藥品的不愉快感擴大了推銷。在顏色的對比上要防止花俏,零亂、繁雜、生堆硬砌,避免不和諧的氣氛留在消費者的心里。
馬口鐵盒色彩上的搭配很講究技巧,顏色搭配好了有助于產品是銷售,反之,則會和預期效果有一定的差別。好的設計師在色彩的搭配上會有自己獨特的風格。


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