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首頁 > 公司動態 - 鐵盒包裝容器形狀屬性與特點
鐵盒包裝容器形狀屬性與特點
時間:2017.04.18  來源:東莞市港源五金制品有限公司  

隨著生產力水平的進步,經濟的快速發展,人們的消費觀念已由理性消費過渡到感性消費。人們的需求層次已在物質滿足的基礎上更傾向于心理和精神層面上的滿足,那些僅僅滿足使用此功能的低價格產品,不再能吸引消費者的興致,人們更多的轉向快節拍、高效能及追求個性化、高品嘗的新產品。鐵盒包裝設計在進行市場考查時,設計者應對消費者的喜好、興致、需要同類產品的銷售狀況,客戶的意見等進行充分了解,以考查市場的潛在消費人口的購買念頭,對以往同類產品的優缺點的分析。

企業在進行市場運作時,一方面可根據目標市場的特定,充分考慮各種外部環境情況;另一方面也要對市場營銷進行策略規劃。并且設計師要緊密關注新技術的發展、產品的市場意向,掌握第一手資料,把新技術、新工藝運用到產品鐵盒包裝的更新升級中;設計必須適應此種改變,并要充分考慮產品的屬性、容積、重量、形狀等因素。

鐵盒包裝容器形狀與結構設計應根據產品的屬性與特點,結合市場與消費者需要進行開發,并將功能、材質、材料等方面進行考慮,有針對性、多樣化的設計。

在目的市場方面,應進行深入的市場考查,從目的消費者的需求出發,開發新產品和新鐵盒包裝,采用一切的市場營銷手段,打開市場,進入市場,滿足目的消費者的需求,或制造目的消費者的需求。在鐵盒包裝設計中設計師務必不斷強化市場的營銷意識。




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